Welcome to 1530 Main, a print and online publication of The Joule. Whether you’re a boots-and-spurs local or checking in for the night, we invite you to experience the neighborhoods of Downtown Dallas from our perspective—beyond the tourist guides and what you may expect. Those Dynasty days are long gone.

Here, we’re sharing what we love: Dallas arts and culture, style, and adventures as seen through our Gucci shades. We’ll hop from tiny dive bars, to thought-provoking gallery exhibitions, to spa retreats fit for royalty—all while sharing insider access to The Joule’s partnering retail spaces and restaurants.


editor | Michelle Padgett

1530 Main Street
Dallas, Texas 75201