February 18, 2020


Forty Five Ten announces the start of Spring

Forever our source of fashion inspiration, Forty Five Ten just announced the launch of its spring campaign. All The Way Up celebrates the eccentric, colorful mood of the season, in a dialed-to-11 kind of way.


Shot by New York street photographer Daniel Arnold, the images are imbued with his sense of whimsy and humor. There’s a lot of whimsy in the styling, too. Wear hot pink plaid with blue shoes. Go sheer. Mix tie-dye and floral prints. These are risks worth taking! And it’s all in the name of self-expression.

“Approach your wardrobe joyfully and feel the confidence of expressing yourself—bigger and louder than before,” says Forty Five Ten President and Chief Creative Officer, Kristen Cole.

Challenge accepted. See and shop the full campaign here.

The details: Forty Five Ten, 1615 Main Street.