August 22, 2016

Alter Ego

Multi-hyphenate Andrew Bayer pitches a perfect fit.

If you could choose a defining characteristic for Dallas-based creative Andrew Bayer, it would be the inability to sit still.

There’s the styling work he does for companies like Neiman Marcus, Stanley Korshak, and J.C. Penney through his agency Independent Artist. There’s the irreverent t-shirt line he designs with friend Chris MacKinnon under the brand Vacation Fund. And then there’s his aptly named alterations company, Tailor Swift.

“I’m a really big busy body, that’s who I’ve always been,” he admits. “I’ve never allowed myself to have free time— I’m always working.”

A life in fashion seems to have been inevitable for this Gainesville, Texas, native. His sister studied design, his brother-in-law is a photographer, his brothers are set builders, and his mom and dad lend their accounting and construction expertise to Bayer’s business.

Getting his feet wet as an assistant, Bayer also founded the House of Dang! Design Studio in the mid-’90s with friend Doug Voison. Shuttering their brick-and-mortar shop in 2006, the self-taught Bayer segued into full-time styling.

To bring his skills to a wider group of people, he launched Tailor Swift “as a joke” six months ago. He can’t help but hope its namesake takes notice. “Taylor Swift is notorious for suing, so I hope she cares enough to come after me,” he laughs.

But of all Bayer’s various endeavors, his pet project is Vacation Fund, which he began with MacKinnon a year ago as a way to earn money for getaways. The line of hand-screened tees that feature self-proclaimed “terrible sayings” derived from texts the duo has sent each other (think “Dreams Are for Sleep and Poor People”) are gaining something of a cult following on Instagram.

“Vacation Fund is the thing I’m really passionate about,” says Bayer, who also has a series of flipbooks in the works. “I love creating and designing things. My ultimate goal is to have a lifestyle brand.”

THE DETAILS: Need suiting sorted or skirts shortened? Contact Bayer directly via tailorswiftalterations@gmail.com.