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August 15, 2016

Birds of a Feather

Designer Kendall Eckerd crafts chic essentials for the modern girl.

Choosing character over conformity, Eckerd has tailored her own approach to modern fashion. After graduating from Los Angeles’ Fashion Institute of Design and Merchandising, Eckerd paid her dues by working for west coast brands before returning to Dallas in 2014 to launch Clan of Cro.

Eckerd remembers a witty Brit neighbor of hers once referring to women as “birds,” truly unique ones as “crows.” It was this offhand moniker that helped Eckerd solidify her design philosophy.

“I thought, the group of women I would want to design for would be an odd and interesting group of girls,” says the 23-year-old Plano, Texas, native. “There’s a gap in the industry for women like me who have contemporary taste but won’t spend $300 on a blouse.”

Creating her own patterns and sewing each piece herself, Eckerd debuted her first full collection, called “Lady,” in March. In hopes of offering an alternative to fast fashion, she utilizes vintage and deadstock fabric, which helps keep prices shockingly low—her bell-sleeve tops and bodycon dresses all retail for under $200.”

Eckerd is in the final stages of refining “Girlhood” for Resort 2017, which will be shoppable online in early August.

I got the idea from looking though the history of my style and how clothes have made me feel in different phases,” she explains. “I wanted to be able to spark nostalgia while giving the feeling of something contemporary and new.”

The 14 pieces are designed in dreamy hues such as sky blue, emerald green, and bubblegum pink—as well as a range of neutrals—and allow for the newest Cros to do double duty for work and play. In the spirit of sharing how creative women of different body types wear her work, Eckerd is also launching a “Calling All Cro” blog series. Without a doubt, there’s a whole new flock of fashionistas ready to embrace her nostalgic-with-a-twist collections.