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November 7, 2018

BY ANY OTHER NAME

This exclusive collab would still smell as sweet

Your favorite bakery’s cookies, your grandmother’s rose garden, a blazing campfire at your Christmas lodge… Fragrances leave imprinted memories that last a lifetime and are a vital part of our day-to-day experiences.

Enter Boy Smells! Founders by partners in business (and life) Matthew Herman and David Kien, the Los Angeles-based brand began making candles 2015. The duo started in their kitchen, guided by the philosophy that candles shouldn’t be a gender binary item. Complexly layered scents—Kush, Ash, Cinderose—are housed in a juxtaposition of black votives and petal pink packaging.

“We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasn’t overtly targeted to one gender,” says Herman. “It’s a permission to harness your power from wherever you want it.”

Boy Smells recently teamed up with Kristen Cole, President and Chief Creative Officer of Forty Five Ten, to create a scent exclusively for Tenoversix.”We’ve been working with Boy Smells for years. It’s our best-selling candle, so this was a natural collaboration,” says Cole. “I asked them for something that felt bright, floral, and fruity —and here we are!”

The collaboration’s blend features grounding agarwood; juicy pomelo, raspberry leaf,  and black currant; and floral notes of jasmine and tuberose. “It’s a fun, sensory experience of Tenoversix.”

To celebrate the exclusive candle’s launch, we’re giving them away! To enter for your chance to win* one of five (5) candles, follow @1530main and then tag a friend in this post. You have until November 11, 2018 to enter!

Editor’s Update: Giveaway is now closed. Try again next time! 

The Details: Forty Five Ten, 1615 Main Street. $32 each. 

*NO PURCHASE NECESSARY. Participants must be at least 18 years of age. The number of entries determines odds of winning. Employees of Headington Companies or its subsidiaries or related affiliates and their families are not eligible to participate. Winner will be chosen at random and notified by 1530 Main via Instagram or Facebook direct message. Winner will have until 6 p.m. on November 17, 2018 to claim their prize in person. No substitution or transfer of the prize permitted and the prize cannot be redeemed for cash value. Winner’s name available upon request. All federal, state, and local taxes, if any, are the winner’s responsibility. Void where prohibited or restricted by law. Ends 11/11/18 at 11:59 p.m. CT.