August 26, 2019

CAP 2.0

A beauty basic gets an unexpected makeover and we’re not mad at it

There are some moments from childhood that stick with you, no matter how much time has passed. For me, some of my earliest memories are of my grandmother’s primping routine. Her vanity table contained her signature red Estée Lauder lipstick, the sensually-curved, blue-capped bottle of Guerlain’s Shalimar—and its complimentary scented body powder, of course. A flower-print shower cap with ruffle trim hung in her shower, always at the ready to protect her weekly perm. I remember being struck by how such a chic woman could have what can only described as a decidedly dowdy shower cap.



As perms fell out of favor, so too did shower caps. Basically with the advent of private bathrooms and running water, it became an expectation to shower and wash your hair daily. Public opinion shifted when the great hair washing debate began with stylists and beauty bloggers advocating for fewer washes-per-week to improve hair and scalp health. Now more women are stretching out the time between washes to extend a blow out, protect hair color, or cut down on their morning routine.

While hair rituals may have changed, hair accessories like shower caps have not. Such was the observation made by Jacquelyn De Jesu, founder of Shhhowercap. She describes how, no matter how hard she searched, she couldn’t find a stylish shower cap.

“It not  that nothing came up when I searched. It’s more about what did. My internet search for “cool shower cap” or “best shower cap” and “fashionable shower cap” came back with a ton of horrible options,” she says.



“All frilly bows, cheesy prints, satin ruffles, sequins, bedazzling… you name it. Most of all, they all had that tacky Miss Muffet shape.” De Jesu set out to make her own and what started as the search a modern shower cap eventually became a multi-billion dollar company.



With muted colors, sweet pastels, and animal prints, Shhhowercap’s updated patterns are a far cry from their industry predecessors. And their design updates are just as important, too. These caps are extremely functional, fitting snugly (but not tightly), and equipped with waterproof technology to keep your locks dry. Pro tip: use them to streamline your skincare and beauty routine by keeping pesky strands out of the way. —Emily Rueggeberg 

The Details: Available at The Spa at The Joule, 1611 Main Street.