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October 28, 2018


How Forty Five Ten and Tenoversix stack up

Earlier this year, luxury boutique Forty Five Ten announced it was bringing Tenoversix, a shop devoted to emerging designers, under its umbrella.  It also announced a new direction by appointing Kristen Cole as President and Chief Creative Officer.

In the months since, Forty Five Ten on Main Street has undergone renovations to make space for Cole’s new ideas—and an expanded Tenoversix shop on the ground floor.

“Forty Five Ten is such a dynamic, multi-faceted brand,” says Cole. “I want to explore those different expressions not only through Tenoversix, but also with upcoming projects like our private label collection, artist and vendor collaborations, and a vintage archive we’re assembling.”  Here, a little side-by-side comparison of each brands’ personality…

Forty Five Ten:  2000 in Dallas, TX
Tenoversix:  2008 in Los Angeles, CA

In Three Words
Forty Five Ten: Elevated, Directional, Luxury
Tenoversix: Fun, Experiential, Democratic

Top Designers
Forty Five Ten: Céline, The Row, Partow
Tenoversix: Sandy Liang, Rachel Comey, Eckhaus Latta

Color Palette
Forty Five Ten: Luxurious silver, Tortoise Shell, Marble
Tenoversix: Cool-kid iridescent, holographic, gradient colors

Musical Genre
Forty Five Ten: Experimental opera
Tenoversix: Indie Pop

Emoji Greeting
Forty Five Ten: 💋
Tenoversix: ✌🏼

Beauty Aesthetic
Forty Five Ten: Refined, minimalist hair and clean, glowing skin.
Tenoversix: Fearless. Experimenting with color, shaved heads, and piercings.

Senior Superlative
Forty Five Ten: Most Likely to Be On a Museum Board
Tenoversix: Most Likely to Stage Protest

Forty Five Ten: Day drinking
Tenoversix: Smoking and showing midriff

The Details: Shop both at 1615 Main Street. Complimentary valet. 

Meet Kristen Cole