July 29, 2020


An important notice on a very unimportant holiday

The multitude of National X, Y, and Z days feels a little like—pardon our French—le bullshit. But look, if a mark on the calendar reminds us to have an extra shot of tequila or grab an ice cream cone this summer, we’re all about it.

That said, today is National Lipstick Day, and it presents the perfect opportunity for us to sing the praises of Ultraviolet, the shade of La Bouche Rouge lipstick that’s exclusive to Forty Five Ten and says—nay, SHOUTS—”hello summer” vibes.

Somehow it looks good on all skintones and it’s non-toxic and eco-friendly, too. (The refillable case is a double vegetable-tanned leather—the same used by Hermès.) So consider this a public service announcement on the official color of summer 2019, on a national holiday no less.

The Details: Available at Forty Five Ten, 1615 Main Street and online here