Scot & Kristi Redman: The Photojournalists
The third and final part of our latest feature, “The Image Makers”
Dallas’ reputation as a fashion center stretches back to 1907 and the founding of Neiman Marcus. In the intervening century, the city has witnessed the rise of a thriving creative class of photographers, models, makeup artists, stylists, art directors, and others working to craft fashion magic.
In our August-September print issue we spoke with four visionaries who’ve made names for themselves on the other side of the camera, beginning with Molly Dickson and Geof Kern. In this final installation, meet Scot and Kristi Redman.
“You can make it here…” begins Kristi Redman. “But it takes a tremendous amount of hustle,” Scot interjects, jumping in to finish his wife’s thought. The native Dallasites met in a production class at SMU film school, then married in 2006. Their first venture was an online vintage clothing store so successful the inventory gradually took over their University Park home. After a St. Croix vacation spent taking countless photos, they had an epiphany: “This is what we love, this is what we want to do.” They offloaded 10,000 vintage pieces and used the money to buy camera equipment. It was Kristi’s idea to start an SMU fashion blog. Within two weeks, the shots of well-dressed students on Hilltop Glossy were getting 1,000 hits a day.
D Magazine’s Christine Allison took notice, and less than a year after launching the blog, the Redmans were brought on to create D Style Sheet. “It was an insane opportunity,” says Scot. “They said do what you want to do. We shot parties, but differently than anyone else did, more photo journalistically.” Daringly, the couple flew to New York Fashion Week, aiming to establish a niche as backstage shooters. They got access to only a few shows, but the work was good and Scot launched a one-man email campaign to key editors.
“We’re doing a ton of video, so we’ve come full circle back to where we met.” —Scot Redman
The Chanel Paris-Dallas runway show in 2013 was a turning point. Scot shot the show and parties. Kristi trailed client Miroslava Duma, the Russian fashion influencer with 1.6 million Instagram followers. Soon, editors from Teen Vogue, W, The New York Times, and indie mag Paper all were calling. The Redmans now have a team of four, a gritty visual point of view, and a burgeoning video business. Five-year-old daughter Rennie has joined them at ten Fashion Weeks now, and they’re a fixture at events from Dallas Art Fair to South by Southwest. Kristi gets the last word: “I can’t imagine ever not working together.” —Tracy Achor Hayes
Photos | Scot and Kristi Redman