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May 10, 2018

Southern Belles

Lone Star-studded beauty brands

This week’s Indie Beauty Expo united nearly 70 global beauty brands under one roof—a one-stop super shop for press, retail buyers, consumers, and industry experts to meet and discover new brands.

While a few brands traveled from as far as Haiti and Australia, others didn’t have to go very far. Here, a few of our new beauty discoveries from the Lone Star State…

Founded in Austin, TX by Alissa Bayer,  milk + honey promotes organic, plant-based, clean beauty. The brand now includes three brick-and-mortar spas and five salons throughout the state—all of which use their custom line of skin and body care. The pots of cream deodorant are a best-seller; not only do they smell great, they’re also aluminum free and highly effective.

Formulated especially for kids, New Heights Naturals specializes in mineral-based sunscreens for the pint-sized crowd that are safe, organic, and of course, effective. Everything in the line is road-tested by founders Stephanie and John McGraw’s two sons before going into production.

Lavender fans will be obsessed with the pillow sprays, rich creams, body washes and more coming from Hummingbird Farms. Located in Texas Hill Country, the farm is where founder Debi Williams and her husband have been growing lavender since 2003. Debi started making non-toxic, aloe-based skincare after a cancer diagnosis left her with sensitive-skin issues and a different perspective. “What you put on your body is equally as important as what you put in it,” she says.

Is that a bottle of bourbon? No, it’s a multitasking, hydrating  body and hair wash by 18.21 Man Made. The line of hair and body essentials—wax, pomades, shave lotions—is formulated for gents, by gents. Everything they do has a leather patina and a slick, mustachioed flair.

Created by a self-described “band of misfits in Central Texas,” My Magic Mud specializes in natural toothpastes with activated charcoal and turmeric. Safe and effective, the line of breath fresheners, rinses, and toothpastes polishes teeth and deeply cleans gums.

From its berry lip scrub to energizing bath bombs, Beauty by Earth, boasts products that are natural, organic, non-toxic, and non-GMO. A rarity on the market, its Natural Self-Tanner promises a glow without the unpleasant smell, hassle, and chemicals that usually come standard. The best part? With a generous 30-day return policy, there’s no risk giving it a try.

The Details: Indie Beauty Expo continues through May 10 for industry professionals. Click here for more info. Sixty Five Hundred, 6500 Cedar Springs Road.