SWEAT, BUT MAKE IT FASHION
The chicest new collection of workout gear—you can bet your A.S.S.
How does a designer who made his name with sheer bomber jackets and satin jumpsuits move into the world of spandex and nylon? Texas-born, New York-based Adam Selman drew inspiration for his newest project from (of all places) disposable plastics and the gym. We talked to Selman during his Dallas trip about how Adam Selman Sport—cleverly abbreviated A.S.S.—got its start.
We’re used to seeing your designs in more glamorous settings on celebs like Rihanna and Lady Gaga. What prompted your move into athleisure?
It started when I was trying to rid my life of single-use plastics. I gave up straws. At the same time, I had gotten so focused on my fashion brand that it consumed me. I said ‘I have to start going back to the gym’. So those two things happening at once—being eco-conscious and being at the gym—have a lot of crossover. Something just clicked.
How did you make the collection more eco-friendly?
I’ve always wanted to make my clothing more sustainable. With A.S.S., all the piece are primarily made from recycled nylon and polyester. All of the packaging and hangtags are biodegradable and compostable. And we’re keeping that philosophy in as many ways as we can, like manufacturing to waste as little water as possible.
Every piece in the collection you could sport outside the gym. Was that intentional?
Absolutely. I call it high-fashion active. It’s true performance wear to work out in, but it also has a fun attitude and you can definitely wear it out.
Leopard print, neon, crystals…it’s definitely fun.
I was so surprised that all the girls going to the gym in you know, Nike and Lululemon, weren’t having more fun with what they’re wearing. I saw a hole in the market. So, I’m designing to make it cool and interesting, using the same approach as a fashion brand.
The collection has nods to the retro-fab aerobics era, but you’re a little young to have lived that fad. What references did you pull for inspiration?
I grew up in Texas and was a competitive cheerleader in high school, which is such a Texas thing, by the way. So I pulled from that. I wanted the collection to be something jazzy with lots of fun and energy—that, and I love the Crystal Light Aerobic Championships. If you haven’t seen, I highly recommend. It’s like full-on ae-ro-bics.
Body positivity is reflected in the range of sizes you’re offering. Why was this important to you?
A lot of my friends couldn’t wear my Ready-to-Wear because stores didn’t buy in larger sizes and we didn’t have a direct-to-consumer business. When I launched this collection, I wanted to make sure we had sizes accessible to all. It ranges from XXS–XXL, which is essentially sizes 00 to 20. I want to be really inclusive with the messaging and lookbooks. Everything is unisex, too. There’s so much more we can do, but I’m really proud of where we’ve started.
Like a fashion brand, we’re going to have drops of new collections, so you can keep replenishing and mixing pieces together. The next one will be in March. It will be a continuation of crystals and bold color—and always red, white, and blue because I love Americana.
What’s your personal workout regimen look like now? Did the cute gear help?
I need someone to tell me exactly what to do and give me the motivation. My favorite parts of going to the gym? The stretching and the smoothie.
The Details: Shop A.S.S. at Forty Five Ten, 1615 Main Street. Complimentary valet.