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September 21, 2015

A Peek Inside Deep Ellum’s Wildly

Truly, Madly, Wildly.

Murray Street, tucked between Commerce and Main, is a small-but-mighty block in Deep Ellum.

Undermain Theatre,  Groove Hair Salon, and Wildly are just a few of the outlets housed in this area (there’s also the Church of Scientology’s Deep Ellum Life Improvement Center, if you’re into that kind of thing).

Wildly recently reopened their doors after a brief hiatus and rebranding. University of North Texas graduate Monica Giddens’ Instagram posts (@shopwildly) proved irresistible, and we stopped by to do a bit of shopping. After all, we already knew that the #BOSS SimpleStamp bracelet needed to be ours.

On the first floor of the store you’ll find Southwestern-style handwoven wall hangings from Moon Pulp, handmade faux cacti by local artist The Cozy Post (perfect for those of us with black thumbs), and a strong selection of gently-loved Coach and Dooney & Burke handbags.

Upstairs, an eclectic assortment of vintage men’s and women’s clothing, which ranges from Miss O by Oscar de la Renta tops, nautical dresses, and Harley-Davidson t-shirts, is hung on pipes and branches suspended from the ceiling. Especially exciting was the reserve of lace-up combat boots in fall-ready hues like deep red and forest green.

Everything about Wildly, from the décor (most of which is for sale!) to the carefully curated goods, can be summed up best by the window decal on the front of the store: “Between lost and found, vintage and new, odd and beautiful, lies something growing wildly.”

The Details: For store hours, updates on merchandise, and more about Wildly, click here