March 7, 2019


There’s only one way to finish that sentence

We live by the motto that every season is rosé season so it totally makes sense that Jon Bon Jovi would host the local launch of his new beach-ready rosé label, Hampton Water, on a frigid February evening in Dallas.

Atop The Joule’s tenth-floor pool deck, Bon Jovi and his son/Hampton Water business partner Jesse Bongiovi, were joined by a long list of local celebrities: pro athletes, media personalities, top restaurateurs, and influencers, all eager to celebrate the arrival of the new rosé this spring.

Created with renowned French winemaker Gerard Bertrand, Hampton Water derives its name from the nickname given to it by locals in that elite corner of Long Island (“The Hamptons lifestyle is aspirational, but this wine is approachable,” says Bongiovi, who has vacationed there his whole life.)

Hampton Water’s Dallas unveiling was co-hosted by Charlotte Jones Anderson, executive vice president of the Dallas Cowboys. (Fans will be glad to know the wine will be available en masse at AT&T Stadium in May for a brand new music festival, Kaaboo.)

The “pink juice” (as Bon Jovi calls it) did indeed flow like water in Dallas. Glass after pink glass was escorted through the packed space, which buzzed with beats provided by DJ Sober. All the while, partygoers mingled patiently waiting for Bon Jovi to take the stage for a stripped down acoustic set of his greatest hits surrounded by the Dallas skyline.

Prior to the party, revelers queued up to snag a photo with Bon Jovi, Bongiovi, and Jones Anderson on the pink carpet. Setting off a frenzy of flashbulbs: Dirk Nowitzki and his Mavs teammates JJ Barea and Devin Harris, as well as former Cowboy’s tight end Jason Witten, who had announced only hours prior to the party that he’s returning to football after retiring last year.

A former football player himself, Bongiovi dreamt up the concept in his Notre Dame dorm room with his roommate. “It took years to get from concept to completion,” says the now 24-year-old. “We flew back-and-forth to France to taste Gerard’s grapes. To be able to work with a second generation winemaker made this so special.” —Alaena Hostetter 

The Details: For more, follow @hamptonwater and @kaabootexas on Instagram.