SNAP. TAG. WIN.

The Eye is unquestionably the best photo op in downtown Dallas. (Just peruse #theeyeatthejoule for evidence!) For Memorial Day weekend, we’re opening The Eye on Sunday and Monday from 9am-3pm. Hang out on the lawn, buy a breakfast taco or snacks from Weekend Coffee, and enter our photo contest.

Snap a pic at The Eye, tag @1530main and @thejouledallas, and you’ll be entered for the chance to win a Summer staycation at The Joule* that includes a one-night stay in one of its luxury suites.

Plus, just for kids we'll have Eye coloring sheets! Let them unleash their inner-Picasso and then show their work at Weekend Coffee inside The Joule to receive a free Weekend tee while supplies last. 

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The Details: The Eye opens Sunday, May 30 – Monday, May 31 from 9am-3pm. Free, no ticket required. Bring a lunch; snacks and drinks available for purchase. No coolers, please!

*NO PURCHASE NECESSARY. Participants must be at least 18 years of age. The number of entries determines odds of winning. Employees of Headington Companies or its subsidiaries or related affiliates and their families are not eligible to participate. Winner will be chosen at random and notified by 1530 Main via Instagram or Facebook direct message. Winner will have 48 hours to claim prize; room stay must be completed by August 31, 2021. Subject to availability, blackout dates apply. No substitution or transfer of the prize permitted, and the prize cannot be redeemed for cash value. Winners’ names available upon request. All federal, state, and local taxes, if any, are the winners’ responsibility. Void where prohibited or restricted by law. Giveaway ends 05.31.21 at 11:59 p.m. CT.