GIFTED & TALENTED

Wondering what to give (and get!) this season? Traffic LA has some smart suggestions.

We chatted with the boutique’s newly appointed store director, Enosh Williams, about his top gift picks for the season and what’s on his wish list.

What do you love most about working at Traffic?

I love being able to create an experience that people will remember. I also really enjoy building teams and driving business, but people are at the center of everything I do.

Retail can be crazy during high shopping season. Why do you love it?

The best part is witnessing how genuinely motivated people are to extend love. For me, it’s a powerful reminder of community.  

Are there specific messages you’re seeing for Fall/Winter?

This season is a reminder that true style has no boundaries. At Traffic LA, we value individuality and personal style, so bold choices like fur, leather, and pastel pink are what our clients are gravitating toward.

What should someone keep in mind when shopping for a fashion gift?

Always consider the recipient’s preferences rather than your own. The more thoughtful and specific the gift, the better. Reflect on the person’s style and lifestyle, using their current fashion choices as a guide.

Tell us about the best gifts to give this season?

I love a great jacket; it’s the kind of gift you give to someone you really care about. Or a great pair of Margiela Tabi Boots can be transformative. They’re really the ultimate statement piece.

What’s on your wish list?

Diamonds, Bottega, more stock in AI, and a Maison Margiela blazer that I cannot stop thinking about.

Go-to look for holiday party dressing?

All-black suiting.

What will you be wearing when opening presents around the tree?

Most likely, an oversized hoodie, pajama pants, and my favorite shearling Balenciaga house shoes.

What are you looking forward to most in 2025?

Scaling up my career is important to me. I’m committed to doing more and giving more of myself to the things I love. Success and love drive me. My first thought is always, “How can I do that better next time?” That question has changed my life.

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The Details: Meet Enosh and new members on his team, plus shop for the most stylish on your holiday list at Traffic LA at The Joule, 1608 Main. Follow @trafficatthejoule for the latest.